Topics for Success

How to Exploit Buying Decisions with Cognitive Bias

Have you ever heard stories about movies inserting subliminal ads back in the 1950s? Popcorn and Coca-Cola sales allegedly increased due to single frame messaging inserted into a film that was playing at multiple frames per second. It was too fast for the human eye to...

read more

Why Your World Would End if Marketing Disappeared

Marketing is the mechanism through which a product or service is rolled out and promoted to prospective customers. The amount of success a business enjoys is derived from the strength of its marketing efforts, which span advertising, sales, promotions and public...

read more

A/B Testing? Multivariate? Which Should I Use? When?

The concept of testing variations of a web page to increase conversion might seem to be a highly technical and obscure activity. Relax: though it is somewhat scientific, it’s by no means rocket science. It's actually very easy to understand and do. Scientific Method...

read more

Read This before Your Website Gets Hacked

What comes to mind when you think about security protection for your business website? Judging from the rising statistics for website security breaches, the answer is probably “Nothing.” Many business owners assume that their business is too small to be of interest to...

read more

Branding: Stop Trying to Be All Things to All People

The most successful businesses in the world aren’t necessarily the largest or “the best” ones. They’re the ones that a large enough segment of the public associates with a specific idea. That idea is related to their product, service, or area of competence. They way...

read more

How to Tell Your Brand Story Better on Linkedin

LinkedIn currently has around 414 million users: 78% of them say they use the platform to keep abreast with industry news, and 73% use it to discover new ideas in their profession. Once a central market for recruiters and job seekers, the platform has now evolved to...

read more