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From The Blog
Have you ever heard stories about movies inserting subliminal ads back in the 1950s? Popcorn and Coca-Cola sales allegedly increased due to single frame messaging inserted into a film that was playing at multiple frames per second. It was too fast for the human eye to...read more
Nothing works like a good prize, freebie or giveaway to motivate someone to click, subscribe or like your Facebook page. Setting up a contest online is fairly simple to do, and it gives you the opportunity to spread brand awareness, get people interested in your...read more
Things used to be done differently in the marketing world. Before, you needed huge budgets and marketing experts to advertise your products and services through traditional media. Now, you can effectively market with as little effort as having a social media account...read more
Marketing is the mechanism through which a product or service is rolled out and promoted to prospective customers. The amount of success a business enjoys is derived from the strength of its marketing efforts, which span advertising, sales, promotions and public...read more
The concept of testing variations of a web page to increase conversion might seem to be a highly technical and obscure activity. Relax: though it is somewhat scientific, it’s by no means rocket science. It's actually very easy to understand and do. Scientific Method...read more
There is a reason every marketer today is putting Millennials on top of their lists. Wielding an annual buying power exceeding trillions of dollars, these 18- to 34-year-old consumers who make up 25% of the US population is one lucrative market. Pushy, annoying,...read more
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